Sonny Truelove says STL Tones has been profitable since the night he founded the business. Mr Comerford, the influential manager of singer-songwriter Vance Joy and rock band Ocean Alley, invested $100,000 for a 48 per cent stake in the business shortly after Mr Truelove started it in 2016.Ĭrucially, he then secured it a meeting with Mr Benson at his Los Angeles studio, where the producer was sold on co-operating with STL Tones and agreed to give the start-up access to his recording logs going back nearly 30 years. “We’ve created an entirely new income stream for record producers and engineers,” Mr Truelove said, from his Nashville base. The producers earn anywhere between 25 per cent and 35 per cent of the revenue generated by their sounds, based on STL Tones tracking their usage by customers who subscribe to the platform from $US10 ($15) per month, or make an own-outright payment of $US199. These plug-ins are then accessible to anyone using popular audio workstations such as Pro Tools or Ableton, allowing the producers’ favoured set-ups for instruments, pedals, microphones and amplifiers to be replicated at the touch of a button. Jaddan Comerford’s quest for new revenue streams from music has paid off handsomely with STL Tones. Studio software that allows music-makers to reproduce a Blink-182 guitar tone or the kick drum from a Kanye West track has delivered Financial Review Young Rich Lister Jaddan Comerford an on-paper return of 15,000 per cent.įounded by Sydney-raised record producer Sonny Truelove, STL Tones works with big-name producers such as Howard Benson (who has manned the console for the likes of Bon Jovi and My Chemical Romance), John Feldman (Blink-182, 5 Seconds Of Summer) and IRKO (Jay-Z, Kanye West, The Weeknd) to transform their signature sounds into plug-ins.
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